TokoKaret.com
A live commerce platform for rubber and industrial products with an AI-assisted consultation experience.
Overview
TokoKaret.com is a commerce platform bridging the gap between industrial product catalogs and informed purchase decisions. The Gemini-powered recommendation engine helps customers find the right rubber products based on their symptoms and requirements.
Problem
Industrial and rubber product buyers need guided product selection and consultation, but traditional e-commerce lacks the expertise to recommend products based on symptoms and use cases.
Target Users
Industrial buyers, workshops, and businesses needing rubber and industrial products
My Role
Product builder and designer
Designed and built the landing experience, consultation journey, sales pathways, and AI-assisted recommendation flow.
Key Features
- Conversion-focused landing experience
- AI-powered symptom-to-product recommendation (Google Gemini)
- WhatsApp and marketplace sales pathway integration
- Customer consultation journey with structured intake
- Responsive design optimized for mobile-first Indonesian users
Challenges & Trade-offs
- Translating technical industrial product specifications into accessible user-facing recommendations
- Building a Gemini prompt pipeline that reliably maps symptoms to products
- Integrating AI recommendations with offline sales workflows
Results
Conversion-focused landing experience serving a business with over 4,000 customers and 50,000+ items represented.